Working with digital marketing.
Underneath are some examples of digital marketing ads I did for Illustrereret Videnskab, a magazine about science. It was an interesting challenge. Some of them went viral organically, which meant people began to share them with friends. SF is a post I did for a political party during an election. I was going for the sublime message – people might not give it a like, but I bet you, they will remember it.
In my personal opinion, social media and its content must provide some kind of value to the user; otherwise, why bother? The best way to get your message across is to create content that users find so valuable that they want to share it with other. That’s how social media works: the more content is shared, the greater the reach. But what it all it comes down to is the more exposure the better, which leads to bigger sale or greater spread of your information.
I strive to create informative and engaging content. My goal is to make users care so much about the information that they want to share it with their friends. However, this doesn’t always happen. Timing is crucial. A well-written piece, accompanied by appealing graphics, can make users feel satisfied and hopefully feel that they haven’t wasted their time.
So if you want help creating content, you know my opinion. Otherwise I am a very nice person.
Anyway, I had a lot of fun working with these ads. I mostly used After effects, Premiere pro. and for some of them, I also created the soundtrack.
Cheers.
