Social Media Advertising

Creating visual stories for social media and digital campaigns.

I create social media content that combines concept, graphic design, illustration, animation and storytelling — with the goal of making people stop, look and hopefully remember something.

For me, good social media content should offer the viewer some kind of value. It can inform, entertain, surprise or simply make someone curious enough to stop scrolling.

Selected work

Illustreret Videnskab

Social media content and digital advertising

I created a series of visual pieces for Illustreret Videnskab, translating scientific subjects into short, engaging social media content.

My work included concept development, graphic design, animation, editing and sound.

The challenge was to communicate information quickly while keeping the visual language entertaining and accessible.

Several of the pieces achieved significant organic reach and were widely shared by users.

My role
Concept · Graphic Design · Motion Design · Animation · Editing · Sound

Tools
After Effects · Premiere Pro · Photoshop · Illustrator

Social Media Campaigns

I have worked with different formats and approaches to social media advertising, from animated graphics and illustrated content to short-form video.

The format may be small, but the idea still has to work.

My approach is to find the simplest visual idea that can communicate the message — and then give it enough personality to make people want to stop scrolling.

My role
Visual Concept · Design · Illustration · Motion · Editing

Election Campaign

Social media communication

I created social media content for an election campaign, working with the challenge of communicating a political message clearly within a very limited visual format.

The project required a strong visual hierarchy, a clear message and content that could work naturally within a fast-moving social media feed.

My role
Visual Concept · Graphic Design · Animation · Social Media Content

What I bring to social media projects

IDEA
Finding a simple visual concept that communicates quickly.

DESIGN
Creating a strong visual identity that works within the limitations of digital platforms.

MOTION
Using animation and movement to capture attention and guide the viewer.

STORYTELLING
Turning information or a message into something people can actually engage with.

SOUND
Adding music and sound design when it helps the idea rather than simply making things louder.

More than making things look good

Social media moves fast. There is a lot of content competing for attention, so I think the visual idea has to do more than look nice.

It needs to communicate.

It needs to have a reason to exist.

And, preferably, it should have a little personality.

That’s where I enjoy working — somewhere between design, storytelling, animation and a slightly strange idea that might make someone stop scrolling.

Need a creative partner for your next campaign?

Let’s talk.