Working with digital marketing.

Underneath are some examples of digital marketing ads I did for Illustrereret Videnskab. A magazine that deals with science. It was an interesting challenge. Some of them went viral organically, which meant people began to share them with friends. SF is a post I did for a political party during election.

The challenge is to keep the viewer interested, and it has to work without sound. You have about a half of a second to grab the viewer’s attention. Of course, it is a lot more to it. It is about timing. It is about how much are you willing to spend on your marketing campaign.  And it is about targeting the right audience. Personally I think it is also about sending out certain signals and branding.

Anyway, I had a lot of fun working with these ads. I mostly used After effects and Premiere pro.