I am a strong believer in e-learning and explainer videos, but they must be visual for a very specific reason: our brains remember visuals much better than words. For instance, if I say “flower,” an image of a flower appears in your mind, not the word “flower.” This is why visuals are such a powerful tool in e-learning and explainer videos.
However, it’s not enough to simply create pretty illustrations or animations; they must have a purpose. The primary goal is to help the viewer remember the content. If the visuals are entertaining, that’s just the cherry on top!
I can assist you with this. If you are interested in creating an explainer video that helps your customers understand what your product is all about, please let me know. From my previous experience, I know that a well-crafted explainer video can save a company a significant amount of time and resources.
For example, even though it has been a couple of years since I created an explainer video for Ejlskov, the video has been a valuable asset for the company. They even translated it into Chinese to better communicate with the Chinese market. Additionally, it saves the company time, as they no longer have to spend hours explaining what they have to offer.
Let’s work together to create an engaging and effective explainer video that resonates with your audience and enhances your brand’s message!
Cheers
Ejlskov
Purpose
Ejlskov specializes in cleaning the soil of pollution in a unique way. To give both customers and interested parties a better understanding of the process itself, Ejlskov ordered this explainer video. It is now used for conferences, e-mail correspondence, and a form of advertising for the company, etc.
Value
Thanks to the use of this film, Ejlskov reaches a wide audience. The film certainly saves the company some time, as it provides a quick insight into what service Ejlskov offers. In addition, it is an effective communication tool for foreign customers, as the speaker’s voice can be changed to the desired language.
Respaunce campaigns
I did some explainer videos and webcasts about upcoming events, for a company called Respaunce. Their product was a program for CSR management. An easy-to-use program that helps companies manage CSR and making sure they keep up with the new rules and regulations from the EU.
The explainer videos were done with After Effects and Premiere Pro. Filming the podcasts was like being back in the director’s role when I worked in the film business. It is funny how it is all connected.
Anyway, I put it all together in Premiere Pro and added subtitles. I even tried out a bit of directing, telling them to improvise, just to make it more interesting.
Campaigns mixed
Underneath are some takeouts from previous campaigns. Some of them are from pitches.
The hamster character is from a campaign created for Fakta in Germany, where I did the character design concept.
Anyway, I had a lot of fun working on these campaigns and pitch projects. To be allowed to use your creativity is always fun. But I had hoped that Carlsberg would have gone with an idea about aliens having problems drinking beer. Could have been a success. But maybe in another dimension, who knows.
Campaigns Aurora
Aurora wanted to promote their company and brand by making videos to be used for different purposes.
All I got was a bunch of random film clips and a voice-over. The challenge was to create something interesting, fast-paced, and informative, a kind of challenge I love to work with.
I mostly used Premiere Pro. I did some color-correction to make it all fit together. The effects were done in After effects. Anyway, underneath are the results.
Regionsvalg 2009
Back in 2009, I did these ads for local television. It was one of those low-budget projects with a short-deadline. So the question was, how do I make something interesting without going over the budget, which sometimes is every freelancer’s nightmare. Because we all want to make something great, but that probably means you spend more time on the project than you were supposed to.
But that didn’t happen with this project. With animations and quick rendering time, I manage to keep it within the budget. The result was these four animations, which the local television channel aired during a local election.
E-learning
Here are some e-learning projects and explainer videos I worked on a while back. I had the opportunity to work for a company called Effective Learning, whose clients included organizations such as Xportalen, Vestas, and Mærsk. Our team consisted of journalists, writers, and animators, and together we tackled major e-learning projects that were quite advanced for their time.
This is just to show you my background in e-learning but also my experience creating visual content. As I said before, research shows that visual content is one of the most effective ways to enhance learning and retention.
Miscellaneous
Here are some bits and pieces I have done. The first on the left, or the first; depends if you are on a smartphone or desktop, was shot with a lousy camera with a bad microphone, but it was the most successful promo,, because the client and the customers liked it. And it goes to show what I strongly believe, if the story ain’t funny, interestingly told, scary, etc, nobody is going to care about the fancy drone shots, green screen use, or whatever is trendy these days. There I said it.
The next one is a pitch, which is fairly straightforward. Then there are some animation takeaways used in a series of informative videos about the assistance you can get to help you stay in the job market if you suddenly suffer from a disability that prevents you from doing your job. Next is an introduction to Beierholm’s courses about the new rules and regulations regarding the Green Deal. It was based on a PowerPoint, but we had ambitions to make it more interesting and informative.
