Why do I work with character design? Well, I think it is one of the most effective ways to communicate visually. Think about the smiley, one of the most used emoji, there is. The smiley sends a message we can understand since we all can read facial expressions. We are all masters of this skill since we were born.
Character design is also useful when it comes to product presentations and e-learning. I have seldom worked on an e-learning project, where there was no need for some sort of character design. Also, when it comes to digital marketing, where you only have half a second to grab the viewer’s attention.