Thanks for dropping by.
On this site, you can see some of the work I have done during the years working as a multimedia graphic designer, media content producer, or whatever it is called these days.
Lately, I have been working with digital marketing. I have looked into the hidden secrets behind data-driven marketing. How machine learning and algorithms manipulate the viewer’s attention on a smartphone, sell a product, and use all your data to their advantage, so they can sell you more.
It is the brave new world of digital marketing. Soon we will walk around with Virtual reality helmets instead of smartphones, who knows.
I like to work with infographics. It is the visual sign language, driven by the fact that we all can agree on what an arrow looks like.
So far I think animated infographics with a voice-over is probably the best way to convey information. It is also the most common way. We all grew up watching the news and looking at charts, while someone was telling us that the world is about to collapse at least the economy.
I confess I am addicted to doodling. Can’t help it. I love doodling when I am bored. Usually, I draw characters, most of them end up in a pile of forgotten drawings, but some of them I have to finish.